Business & Leadership Coaching for Ambitious Women Ready to Lead with Authenticity
Transform your leadership from chaos to clarity and build the successful, engaged team you've always wanted
Leadership Growth & Business Coach
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Right now, it feels like:
You’re constantly firefighting instead of leading.
Your team depends on you for every decision.
Growth feels chaotic, not strategic.
It’s draining you, and it’s not why you wanted to become a leader.
But it doesn't have to be this way. With the right clarity, strategy, and influence, you can create success without carrying it all yourself - leadership can feel lighter.
I'm Samantha Trew (but call me Sam)
I'm a Leadership Growth Strategist with over 20 years across executive leadership, business growth, and organisational development.
I’ve built businesses, led 7-figure teams, turned around underperforming cultures, and built high-impact leadership programs .
Now I help ambitious women step fully into their power as leaders - with strategy, systems and serious results.
Think of me as your secret ingredient for team team-led growth - with a good splash of fun and fresh thinking.
Because leadership isn't about doing it all yourself, it's about building the clarity, influence, and strategy that creates freedom, success and impact.
At the heart of everything I do is my Leadership Freedom Framework
Clarity. Influence. Strategy.
When you bring these together, you unlock the three things every woman in leadership really wants:
Freedom → to lead authentically, not carry it all
Success → results that last without burning out
Impact → influence that drives change for your team, business, and beyond
This is the foundation of every way we work together.
1:1 Coaching
Private, tailored coaching for women ready to scale their leadership and business. Together, we’ll create systems, strategies, and confidence so you can stop micromanaging and start leading.
Group Coaching
Join my group coaching programs and step into a community of ambitious women who are growing, leading, and scaling together. You’ll learn and apply the Leadership Freedom Framework, with live support and accountability.
Team Coaching
I work with leadership teams and service-based organisations to build alignment, upgrade capability, and turn performance around. From workshops to full leadership programs, I help teams lead stronger together.
On-Demand Courses & Workshops
Want to start small? Access my library of short courses, workshops, and toolkits. Perfect if you want to take action now, at your own pace.
When you work with me, you don’t get cookie-cutter coaching or fluffy pep talks, you get a strategic leadership growth partner.
Here’s how I work with you:
We get curious → we uncover patterns, blind spots & pressure points keeping you stuck
We go strategic → we study your challenges like a case study - from all angles
We align solutions → we build systems & leadership models that fit you and your team (or business)
We embed change → we test, refine, and evolve until it sticks - because no one size fits all
Whether you're joining a group program, leading inside an organisation, or getting 1:1 support - this method doesn’t change. It’s how I coach, always.
I won’t do the work for you. But I’ll challenge how you think, back you all the way, and show you exactly how —but the doing? That’s on you.
"Working with Sam transformed our business. What once felt overwhelming is now manageable, and we finally have clarity and confidence in our leadership. She helped us trust our team, improve efficiency, and focus on long-term success. If we could change one thing, it would be meeting her sooner!"
"Before working with Sam, I felt stretched thin trying to manage my team and lead effectively. Her coaching helped me step into leadership with confidence, refine decision-making, and build a culture where my team takes ownership. I now lead with clarity and intention."
"Stepping into leadership was daunting, but Sam gave me the tools and confidence to succeed. Her coaching helped me build an empowered team, manage change, and navigate leadership challenges with clarity. I now lead with confidence and balance, knowing I have the strategies to succeed."
"Samantha has a unique ability to shift your perspective with clear, actionable insights. Her coaching has helped me navigate complex challenges with confidence, offering strategic guidance and fresh approaches that drive growth and clarity."
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